Football360: Pro Series

Where Football Nerds Meet

Football Business and Finance Live Course

Next Series: January-February 2024

Launch Your Career in Football Business

Welcome to the Football360, Football Business and Finance Pro Series – Your Path to Excellence in the World of Football Business!

​In today’s dynamic world, we must constantly be in pursuit of new knowledge and skills in order to ensure our success. Football360: Pro Series is a high quality online course that provides just that. Our highly skilled tutors employ their extensive professional expertise to teach winning strategies that put students on the fast track to proficiency.

Is your dream to work in the football industry?

You have many skills, but you lack that specific knowledge about how clubs deal with finance, especially crucial in the rapidly-evolving football industry with new global players and sources of revenues.

Let us help you gain that necessary knowledge, skills and confidence and apply for the dream job opportunity you were looking for.

About the Course

At Football360, we offer an unparalleled learning experience that combines the expertise of renowned football finance expert, Kieran Maguire, with weekly industry expert workshops. Our goal is to provide you with in-depth insights into the intricate world of football business and finance, all in an exclusive and interactive setting.

What you get

  • On-Demand Course with Kieran Maguire: Gain access to our comprehensive on-demand course, led by Kieran Maguire, a recognised authority in football finance. Explore key concepts, financial strategies, and industry trends at your own pace.

  • Exclusive Weekly Guest Speaker Workshops: Join our intimate, reduced-sized class sessions every week to hear from industry leaders, executives, and experts who will share their firsthand experiences and knowledge.

  • Interactive Learning: Engage in lively discussions, Q&A sessions, and networking opportunities with both your peers and our esteemed guest speakers. This is more than just a course; it's an immersive experience.

Weekly Schedule

  • Week 1

    Importance of Football Business Finance & Football Stakeholders and Ecosystem

    Mapping how money moves through the industry, as well as the key stakeholders, including clubs and governing bodies.

    Guest Speaker: Kieran Maguire

  • Week 2

    Football Club Financial Statements Part I

    Understanding a football club Balance Sheet, including Assets, Equity and Liabilities

    Guest Speaker: Mark Fairbrother, Millwall FC Financial Analyst, Ex-Aston Villa

  • Week 3

    Football Club Financial Statements Part II

    Understanding the Income Statement: how to display football club revenues, costs and how to define ‘profit’.

    Cash Flow Statement

    Guest Speaker: Graham Skyrme, ex-Financial Controller Leicester City FC and Fulham FC

  • Week 4

    Accounting for Players

    How to account for buying/selling players

    Amortisation

    Wages & Contracts

    Impairment

    Guest Speaker: Cathy Long, Ex-Premier League, current founder of Aposto.

  • Week 5

    Spending Restrictions

    Wage controls

    Financial Fair Play

    Circumvention and Punishments

    Guest Speaker: Katarina Pijetlovic, General Secretary of Union of European Clubs

  • Week 6

    Football Club Revenues & Budgeting

    New trends within football club revenues, including Matchday, Broadcasting and Commercial

    How football clubs create budgets

    Guest Speaker: Milos Nenadovic, Stadium Consultant, LaLiga

  • Week 7

    Football Club Ownership and Club Valuation

    New trends in ownership

    How clubs are bought and traded

    How to value a club

    Guest Speaker: Erkut Sogut, Football Agent and Football Recruiter

  • Week 8

    Financial Analysis

    Creating your own analysis of football clubs

    Ratio Analysis

    Trend Analysis

    KPIs

    Guest Speaker: Kieran Maguire

Your Tutors and Guest Speakers

  • Katarina UEC

    Katarina Pijetlovic

    General Secretary

    Union of European Clubs

  • Kieran Maguire

    Football Finance Expert

    University of Liverpool

    Author of The Price of Football

  • Mark Fairbrother

    Mark Fairbrother

    Finance Director

    Millwall FC

  • Graham Skyrme

    Graham Skyrme

    Chartered Accountant

    Ex-Leicester City and Fulham FC

  • Stefan Borson

    Stefan Borson

    Football Finance Expert

    Ex-Financial Advisor to Manchester City

  • Erkut Sogut

    Erkut Sogut

    Sports Lawyer

    Distinguished Football Agent

  • Nadia Castellano Sala

    Nadia Castellano Sala

    Finance Manager EMEA Marketing Ops & Football at Nike European Headquarters.

    Ex-FC Barcelona

  • Keith Wyness

    Keith Wyness

    Former CEO

    Everton, Aston Villa and Aberdeen

Sign Up Now

  • The first session will be on 17th January. The live workshops with industry professionals will take place weekly on Wednesday evenings from 6-7.30pm UK time. The online on-demand element of the course will be taken in your own time outside of workshop hours.

  • Classes will be held via Zoom. A recording will be made of each session if you are unable to participate in a given week.

  • Our 8-week Pro Series course is available for £800. Early bird discounts are available (get in touch to find out current offers).

  • Our course is aimed at budding professionals and football business enthusiasts alike. The course is taught in simple building blocks, meaning no prior experience of finance is necessarily needed to begin the course.

  • The expected overall study time, including live workshops, would be 3-6 hours a week. The course is designed to be flexible and fit your availability. Students will have access to the on-demand material and recordings of the workshops for 1 year from the point of purchase.

Contact Us

For more information about Pro Series, please get in touch with us.

Fill out the form below and we’ll get back to you straight away!